Aviva is a British multinational insurance company headquartered in London, United Kingdom. It is the sixth-largest insurance company in the world measured by net premium income and has around 43 million customers across 21 countries.Aviva is the market leader in both general insurance and life and pensions in the UK and has major businesses inAsia, continental Europe and North America. They offer a wide range of insurance and savings products to help people protect what’s important to them and save for a comfortable future. They help them to defy uncertainty.They believe they have a clear strategic advantage: they are a composite insurer, which means they can provide customers with a wide range of insurance and savings products - from car, home and health insurance to pensions, investments and asset management.They are the UK’s largest insurer and they also have a strong international presence in Europe, Canada and Asia. They focus on markets where they can achieve scale, profitability and competitive advantage.